Why are we in the marketplace and what can we do to make the marketplace our mission field?

Marketplace leadership starts with the “WHY” we are in the marketplace in the first place. I want to open this course by addressing the all-important question as to what our desires are and what we want to accomplish. Is it making money? Becoming wealthy? Achieving professional success or status? Is it for any other reasons that we are in the marketplace?

The WHY must be answered because it directs where, how and how much we focus, efforts. In the end, the "WHY" determines our direction in the marketplace and succss as marketplace leaders.